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CATEGORIA: C-Digital, C-Content
C-Zone gave a voice to Bosch Green Heroes, an international project to promote Green culture.
Bosch chose C-Zone as the partner for the development of the #BoschGreenHeroes campaign, a challenge devised with the aim of involving all the international network of 500,000 staff in a project for the spread of green culture. The aim was to encourage responsible behaviour in life every day. C-Zone Comunicazione & Eventi supported BOSCH in the creation of the project, looking after the creative direction of the whole operation, in line with company guidelines. The agency devised and produced the animated infographic videos launched as a call to action, taking care of the creativity, storyboard, contents and texts; it developed the logo for the initiative and created six ‘Bosch Green Heroes’ videos on the winners, taking care of the production and post-production of the material, graphics and sub-titles.
All the professionalisms necessary were involved in the project – writers, graphic designers, video-makers and producers.
A stimulating operation strongly felt by C-Zone Comunicazione & Eventi which has always been green at heart and actively joins the commitment to safeguarding the planet. The agency balances the ecological footprint of its events by planting trees.